A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research.Why marketing? There are also media buyers and account management roles for those with strong management, negotiation and financial skills. Why choose a career in digital marketing? It also means that you could go freelance and be a digital nomad, working from wherever you’re happiest. If you share your goals (getting a new job and start a career in marketing), I guarantee you that some, if not most of them, would like to know more. There are good opportunities for progression Find out why marketing could be your dream career! And I’m not just talking about the nightlife. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. Because the industry is growing so fast, it means we all need to continue learning. Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. Few jobs hinge on creativity and innovation the way marketing does. var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; If you like variety in your work, then marketing is a great career option. © Career FAQs 2020 | Privacy Policy | Terms of Use, 6 Reasons Why Marketing Could Be Your Dream Career, How to become a registered nurse in Australia: careers in nursing, graduate certificate in digital marketing, social science degree career opportunities. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. Above that you’ve generally got the department head honchos: marketing managers and directors. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. No two days are ever the same. Marketers get to use some really interesting tools and technologies and the options are vast. So, if you like your tech and you’ll love marketing. Most marketing managers will also receive on-the-job training to introduce them to different vendors and software tools for campaign promotion and evaluation. The skills gap in the marketing industry is massive. Benefit from More Career Choice. As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill. Marketing managers establish, maintain, and evaluate marketing strategies. Marketing skills cross borders and if you’re good, you can work from anywhere in the world. Marketing is a growing industry. })(); Copyright © 2020 Smeal College of Business, Researching Companies, Networking & Career Fairs, Smeal Undergraduates, One-year Master’s, and Smeal-Tracking Students. These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Wharton began teaching and researching marketing … This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options. However, it’s not just all about tools. 1. And it is easy to see why. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. Marketing is a constantly evolving industry. 12,005 views; Marketing delivers exceptional results for business – and also for those who work in it. On a broader scale, marketing skills transcend the business world and are used in many careers. s0.parentNode.insertBefore(s1,s0); Technology has evolved so quickly, meaning that marketing has had to adapt and evolve rapidly. It is perfect for people who are efficient, decisive and strategic. Using New Technology In an August 2012 article, career counselor Everette Fortner wrote that marketing has become much more technology driven in the early 21st century. In this article, I’ll share 5 reasons why marketing could be your dream career, based on my 15 years in marketing while running Enchant, an email marketing agency. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. I have worked in the marketing world for 15 years and I still learn something new every single day, which is why I love what I do. It gives one the authorization to inspire, be innovative, confident, convincingly manipulative,cautious yet adventurous, flexible yet strategic.. For this, you need to really know people and understand what makes them tick. Why choose a career in marketing? There’s a huge global demand for marketers. If you possess these qualities, then you may be a good candidate for a career in marketing. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. They’ll tell you. Read also: Why Choose Marketing as a Career? It’s one of the fastest growing industries. Many industry reports from all over the world show that there just aren’t enough marketers to help, which probably goes someway to explaining why so many marketing campaigns are not so good. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. If you love to learn, you’ll enjoy marketing. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon. You’ll need to be willing to learn new things, every day. Product marketing is all about setting the tone for how, where, when, and why a company’s products and services are promoted. 5 Reasons Why Marketing Could Be Your Dream Career. It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. Why did you choose a career in marketing? Marketing is an expansive area of expertise that encompasses many different focus areas, skills and job descriptions. If job security is on your mind, marketing could be a good option, because there just aren’t enough marketers to go around. With technology constantly advancing, so are the opportunities to market more effectively. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. (function(){ Review Your Skills and Experience: List your marketing skills, experience, and achievements.Keep this list handy to help you match your qualifications to jobs. Once you’re a few years into your marketing career, you can do the same. It also utilizes various data to make smart and insightful business decisions. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. That you could relocate with ease, clear, one-word motivator: success through to people trust! Or service way marketing does and business people choose marketing as a career in marketing are drawn other! Boosts innovation ; it helps us to think besides the line and to new! 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why marketing as a career

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